That is the main advantage, offering projects that cover the entire chain. Having a complete view of the process is good for advertisers not only from an agility point of view but also from an optimization point of view. All this also enriched with a capacity for research and data access like no other service. Publicis vision is to unify the service offering of these three legs (media, technology and data) together with creativity
Is the Strategy (in capital letters) in the doldrums because of short-term needs? Is it uk mobile phone database possible to create strategies capable of working both in the short and long term? The limitation to project and think in the long term comes mainly from two aspects: the first is that the human being himself is short-term by nature, it is a behavior deeply rooted in our way of being and,
unfortunately, on many occasions we transfer it to our lives personal and professional. The second reason is that financial language measures results at a different rate than strategy. The first by “quarters” and, the second, by “lustrums”. Everything previously exposed supposes limitations to innovation and creativity. This, in turn, implies that UK Phone Number Database the strategy, the first layer of a project, must think from the beginning in the short and long terms, something that is totally possible, of course.
I give a very recent example: during the first stage of confinement, many advertisers have communicated “brand campaigns”, including advertisers and sectors closely linked to the product campaign. These campaigns have moved metrics that are associated with classic brand KPIs (notoriety, consideration, improved perception …) but also with “short-term” metrics, such as purchase intention. I hope that our short-term nature does not make us forget the strength of branding, which also works in the short.
Can this short-termism kill off the big brands? And the new ones? Are they not losing the personality of the classics?