this process, that companies that do not offer their products and services online are destined to disappear.
When it comes to the means, everyone should make an effort to demonstrate their effectiveness. Those who are left isolated in the field of advertising online phone directory australia measurement will see how brands will rethink if they continue to invest in them. We must not forget that there are already brands that arrive in Spain and other markets with a 100% investment for digital , because only in this way do they have the ability to know the impact of what they do.
That many media are left out of the game is not only due to the migration of audiences and that the media are willing to follow them and regain their loyalty, but also to their ability to connect their data and the agility of work processes , and this has to do with everyone: exterior, radio, digital, television, etc.
Disintermediation cannot be stopped, but it goes through different phases
And what role will the agencies play? Especially when there is a trend towards disintermediation and doing more and more things in-house.
I think it is a temporary issue. Disintermediation cannot be stopped, but it goes through different phases. It begins by thinking that the ideal is to do everything directly, but then it is valued that there are experts giving value to the campaigns with their knowledge and experience.
Brands today have access to all information, but the experience and ecosystem of Australia Phone Number Database an agency adds value and the use of external experts will not stop. For example, you can see how the best dishes are made through YouTube, but in the end you go to the restaurant, because there is an experience and a professional team that makes flavors, preparations and presentations that you cannot get at home.