advantage of the offers of this unusual Black Friday , in a 2020 that will make it the most digital day of the year, as far as shopping is concerned. This 2020, e-commerce is expected to represent 89% of purchases , according to the Black Friday 2020 study carried out by Privalia, since it list mobile phone numbers allows avoiding crowds in establishments and facilitates home deliveries, complying with hygiene recommendations and security to avoid Covid-19.
The Zen Gen will also make your pre-Christmas purchases and gifts from a device screen this Black Friday . Not surprisingly, 83% of Spaniards over 55 have already bought online at some point . In turn, 42.3% claim to be regular buyers online and 6.8% confirm to do so on a recurring basis -once a week-.
These are some of the data revealed by the Zen Gen Digital Habits report carried out by Good Rebels and which has had more than 1,500 online participants between 55 and 75 years old in three different markets (United Kingdom, Mexico and Spain).
Likes buy online Gen Zen “Revenues and consumer spending will increasingly be in the hands of Zen Gen. If we add to this reality the context of the pandemic and the forecasts of a record Black Friday , we can affirm that USA B2B List both brands and the industry will they are faced with the opportunity to connect with a generation much more digital in their consumption patterns than they anticipated, ”said Fernando Polo, CEO of Good Rebels.
The mobile phone, the preferred one for Black Friday purchases
In Spain, more than 80% of those surveyed between 55 and 75 years of age do not find it difficult to navigate the internet and more than 70% consider that buying online is easy or very easy. And that when choosing a device to buy online they prefer the mobile phone (40.5%), according to the Good Rebels study.