the possibilities that research, monitoring and analysis tools -among others- grant them. It is a beastly support to get to know the person to whom you are going to talk more, and in this way,
to find a way to connect or build a relationship with them. The Data team has to be name of customer using mobile number prepared to react and find the best solution to support a creative idea. We found the ideal tool to turn an idea into reality, even when a priori it may seem impossible ”.
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The center of Bankia’s digital campaign is to help reduce the level of fear and negativity present in society due to the coronavirus , and with it the financial entity has wanted to recognize the importance of people’s actions and values. Through this communication campaign, Bankia USA B2B List shows that «Human Stock Market» that does not measure the economy of a country, but its strength and will to get ahead, and in which values such as love, solidarity, self-improvement and liability are trading higher than ever .
“Bankia assumed the role that customers themselves are demanding from the brands of the 21st century”
According to Khaski, “Bankia had the humility, as a bank and therefore an important agent in the financial system, to weigh human values over economic ones. And it also assumed the role that customers themselves are demanding of the brands of the 21st century ,
that of brands that get wet and understand the importance they have when communicating, helping and informing society. For all this, he put the needs of his clients before his own , focusing on launching a positive message that helps alleviate the immense cataract of negative news that was undermining people.
The campaign was launched through Bankia’s digital channels – corporate website and social networks – with amplification in different online media in May and June 2020. The results of the campaign were very relevant. In terms of audience, more than 4 million impressions and more than 1.1 million views of Brand Content were reached . How is the shopping scene this week of Black Friday?