sector and of this size – more than 500 stores in some fifteen countries – show so much creativity, both in their communication and in their stores, their product and even their choice of agency: Belgians! », Arnaud Bailly, Air CCD, declares.The commercial has been directed by the French Julien & Quentin and is present on television. In addition mobile number list download to this piece, the brand participates in the conversation led by French youtuber Ben Névert , with whom it will create a series of short videos in which a group of friends talk about different topics related to masculinity, such as “being a good boy “,” flirting “and” breakups.
” BCMA Spain renews the positions of its Board of Directors and expands its management body with a new vice-presidency The Branded Content Marketing Association (BCMA Spain) held its Ordinary General Assembly of partners on October 15 during a digital event , given the circumstances of the global health pandemic that we are experiencing.
In the assembly, after completing the two years established by the statutes, the positions of the current Board of Directors were renewed . In addition, a new Vice Presidency of Innovation and Development was created, which will be occupied by Silvia Velasco , CEO of BE A LION, new partners were welcomed and a balance was made of the actions and projects organized so far this year, as well as those to come.
The new vice-presidency was created with the mission of keeping the BCMA always at the forefront of trends and to actively contribute to building the future of Branded Content in Spain. It arises with the purpose of deepening the development and knowledge of Branded Content in relation to new market trends that come from the hand of technology and the appearance of new communication windows, such as social networks,
VOD platforms or assistants smart. Its main objective will be to serve as a catalyst to USA Phone Number Database analyze and develop the different applications of Branded Content in cutting-edge sectors as important as Virtual Reality, Gaming or Influencer Marketing, for example, and, of course,delve into new forms of connection and communication with consumers that allow us digital platforms.