contest -for the third consecutive year- convened by Loterías y Apuestas del Estado by which it is the agency in charge of developing the campaigns of the Comprehensive Creativity,
Communication and no phone list australia Advertising Service for games called lotuses (La Primitiva and its associated game Joker, Bonoloto and el Gordo de La Primitiva), in addition to carrying out actions of an institutional nature for the state body.
The account team is led, by the agency, by Susana Pérez and David Vijil in the creative area and by Cristina Esteras and Javier Arranz in the accounts area. And on the client side, Federico Fernández and Marga Moreno.
This is the third consecutive year in which Loterías y Apuestas del Estado relies on the talent of Proximity to sign La Primitiva campaigns, among which is El Gordo. This year, the agency’s budget has been 1.5 million euros in total. BCMA Spain presents FOCO, the guide for companies to base their strategies on Branded Content FOCO, an acronym Australia Phone Number Database for Content Formats, is the classification of 140 different ways of producing Branded Content and was launched by the BCMA Spain (Spanish Association of Branded Content). This is a unique initiative that has been presented in Spanish, although this document provides examples from around the world.
FOCO’s objective is to improve knowledge about Branded Content and, therefore, this document is universal and free of charge . The guide offers itself as a reference tool. Its authors describe it as a useful and valuable source of inspiration thanks to its breadth and depth. The Association’s Creation and Innovation Commission set itself this first challenge in 2018. Almost three years later, the guide is the result of the work of professionals from different agencies, production companies, media, consultancies and advertisers , both from the world of advertising Of content.