wanted to publicize “L’Oréal for the Future” , hand in hand with its employees. They are the protagonists of its latest advertising campaign, which brings Croatia Phone Number List together 20 collaborators of the brand in Spain who represent different areas (marketing, operations, sustainability, finance, diversity and HR, among others) of its headquarters in Madrid and its factory. International of Burgos Hair Products.
The images of the Croatia Phone Number Database protagonists of the campaign are accompanied by phrases related to the achievements and commitments of L’Oréal with respect to sustainability.
For example, you can read “More shine in your hair, less CO2” , a phrase that reflects the 78% reduction in carbon emissions in its factories since 2020. “More hydration for your skin, less wasted water” , reads another of the texts. And it is that L’Oréal has managed to reduce the water consumption in factories by 51% since 2005. The phrase “We innovate for your beauty, we innovate for the planet” is also part of the action, and refers to the first solid shampoo that Garnier has launched in an FSC certified carton pack.
If you do not see embedded video correctly, click here. The campaign has had a presence on television, the press, online media and social networks and has achieved important milestones. On Sunday, November 29, the spot starring the company’s team reached 2.8 million viewers (7.6 million in total) on television . In addition, it has been included in the two supplements in Spain with the most readership and has reached an audience of 4.2 million in print media. On social media, it has reached a reach of more than 24.4 million impressions since its launch.