transformation strategy of this medium for years; a strategy driven by the ambition to optimize the digital outdoor environment, making it increasingly relevant, attractive and efficient thanks to the use of data that has materialized with the launch of VIOOH Exchange, a new Supply Side Platform (SSP) for programmatic purchasing that It all number data will allow advertisers and agencies to plan their campaigns with the certainty of having the best technology, the leading DSPs in the market and the knowledge of the greatest experts in Digital-Out-Of-Home worldwide.
Next Tuesday, November 10 , at 10:00 a.m., JCDecaux will organize, together with MarketingDirecto.com , a new session of The Working Break , a presentation day of this platform in which Natalia Escribano , Chief Officer at VIOOH and Aritz will participate Reyes , Managing Director at Havas Programmatic Hub & Local MX at Havas Group, and which will be presented by Javier Piedrahita , CEO and founder of
Escribano will be in charge of presenting the platform and what this investment means for advertisers, who will be able to perfect their campaigns according to the audience. In addition, the expert will focus on some of the aspects on which this platform focuses, such as brand experience, Brand Safe and the role of mobile devices, creativity, flexibility, efficiency, effectiveness and omnichannel strategies, among other things. Reyes, for his part, will share an overview of the programmatic and will contribute his experience and his vision on the benefits it has for the market in Spain. Finally, a round of questions and answers will be opened among the participants.
If you do not want USA Phone Number Database to miss this interesting day, we are waiting for you next Tuesday, November 10 at 10:00 a.m. Register here and enter the world of DOOH programmatic with JCDecaux. This LEGO commercial breaks free from the clutches of reality to escape to a fantasy world LEGO has just raised the curtain on its new Christmas spot , which is actually an extension of its celebrated ‘Rebuild the World’ campaign.