Instagram is one of the favorite social media that is widely used by the public. According to data from tempo.co, in June 2017 Indonesia was recorded to have 45 million active Instagram users. A data that makes Instagram one of the strategic fields in digital marketing. One of the features in Instagram is Instagram ads. In this article we will discuss and understand how Instagram ads work.
Understanding Instagram Ads
Instagram Ads is an advertising platform on Instagram social media. We can create ads on Instagram feeds and InstaStories through this platform. Its superior feature is the form of advertising that looks almost the same as regular photo & video posts which makes it less aggressive like other types of ads on other platforms.
After being acquired by Facebook, this feature finally uses the same targeting system as Facebook. This allows us as users to obtain specific user and targeting information, such as from location, age, gender, hobbies, interests, etc.
Instagram ads provide several variations such as various ad formats such as images, videos, or carousells. In addition, they also invite their users to increase PR Directors Email Lists engagement, one of which is by having an invitation button such as, follow, visit our website, or download an application.
Also read 5 Tips for Making Instagram Ads Videos
Important Terms
In Instagram ads, there are many terms that we must understand. This is intended to make it easier for us to understand the use of these features. Here are important terms that we must understand in using this tool.
Ads Manager
Ads Manager is an advertising tool from Facebook that allows us to create and manage Facebook and Instagram Ads. The following are the features available in Ads Manager.
Create and run ads
Doing targeting
Determining the advertising budget
See performance ads
View summary, history and payment method information.
Power Editor
Power Editor is an advertising tool from Facebook that they designed for large advertisers who want to create, edit and publish multiple ads at once.
Business Manager
Business manager is a feature in facebook that we usually use to advertise. This feature is stand alone , that is, it stands alone, does not depend on the maker, and can be moved. Therefore, one facebook account can have more than one Business Manager. In addition, Business Manager is also good standing, meaning that one business manager can contain more than 10 Ads. For the rest, visit the Campus Digital website.
