campaign to break with social conventionsLa Bien Querida covers the hymn “Soy Rebelde” in the LA PROHIBIDA campaign to break with social conventions BTOB presents Livebrands, human brands that develop in context the independent advertising agency, is repositioning its brand by presenting a new concept to the industry,
Livebrands. This is a change that Belgium Phone Number List they now name, but which has been guiding the agency’s work for several years now.As they define themselves, it is an agile agency in constant contact with the world, made up of people who work with their heads on the street and their hearts on what they do every day. An agency for which context is the most important. A living agency.It is on this premise that its new positioning pivots: “to transform brands through communication and creativity, making them more relevant, digital and alive. More Livebrands ”, explains Guillermo Lázaro , strategy director at BTOB.
What is a Livebrand?Livebrand is the term that comes to complement the well-known Lovebrand , those Belgium Phone Number Database passive, high-attraction, aspirational brands that manage to “match” with their target and make them fall in love, managing to turn their customers into fans.