to their health and well-being, and they demand that brands target them. Following the trend of their purchases in the last six months , the products they mobile number list download purchase are expected to be related to the categories of household appliances (39%), clothing (38%), electronics (37%), health-beauty (30%) and food and footwear (both with 37%).
Safe shopping Black Friday
This generation values the comfort and convenience (72%) that digital media brings them. The cheap price (57%) and the variety of offer (45%) are other reasons when choosing a purchase , which is more planned and less impulsive than in other generations . And if any problem arises during the online purchase, the Zen Gen is inclined to have a person on the other end of the phone (67%), although email (53%) and live chat (34%) also stand out as preferences .
The most worrisome doubts about the security of payments (28%), data privacy (24%), the security of web pages and the ignorance of the measures that guarantee safe purchases online , are some of the aspects that prevent them, on occasions, from buying on the internet, in addition to delivery costs (43%), that the product is not available (32%) or long delivery times (32%), says the study. ALDI does not discriminate in its Christmas campaign: “There are as many Christmases as there are families in the world”
Christmas campaigns continue to appear on atypical and uncertain dates for everyone. This time it is ALDI’s turn, which has used this “for everyone” to turn it around and that the feeling focuses on the possibility of spending a Christmas as always, in company. And the company does it again with its main competitive advantage: its low prices.
The campaign has been created by the DDB agency and is made up of two spots complemented by the phrase “Christmas at these prices is for everyone.” The USA B2B List two spots show the two versions of ALDI, one as a food supermarket and the other as a store for other types of products (toys in this case) . Thus, the brand reminds its customers that not only can they do their gastronomic purchases, but they can also access its supermarkets to get their children’s gifts.