Good’, an initiative that gives these garments a second chance while making a valuable contribution to the NGO Apprentis d’Auteuil to support social and professional integration in France . Between December 14 and 20, all orders sent to France from the Lacoste website will include a delivery note for Apprentis d’Auteuil . This voucher will allow you to send customers one or more garments to the association, of any brand, for free.
“After a hectic 2020 and end-of-the-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste’s online orders during one of the busiest weeks in e-commerce,” explained Aurélie Scalabre and Olivier Aumard, Creative Directors of BETC.
The association has been working since 1866 for the education, training and social activities and professional integration of young people throughout France. In fact, the Lacoste Foundation has been involved with Apprentis d’Auteuil for several years through a program for the integration of young people through sport .