Breastfeeding is the most cruel joke after joke about childbirth . Nobody tells you how difficult it is going to be or how it will affect you mentally, ”says Hannah, one of the mothers who made their way into the Tommee Tippee campaign.
According to the study undertaken by Tommee Tippee and Manifest, 56% of mothers admit that breastfeeding negatively affects their mental well-being.
“Until now few brands have dared to sink their teeth into the challenges that mothers face when facing the feeding of their children “, says Neil Knowles, content manager of Tommee Tippee.
«The segment of baby products has always been very focused on the needs of the little ones. But what about mothers? 94% of mothers believe that breastfeeding should be discussed more openly , “adds Knowles.
Through the campaign “The Boob Life” Tommee Tippee seeks to empower women and encourage Kazakhstan Phone Number List them to take pride in the way they choose to feed their babies.
Seedtag launches DPO, a real-time process that enhances the results of contextual advertising
presents Dynamic Placement Optimization (DPO) , a real-time process that enhances the results of contextual advertising. DPO finds the optimal placement for each ad served and enables advertisers to embed Kazakhstan Phone Number Database their messages into premium, relevant content, maximizing user attention and driving campaign performance such as brand preference by 22% .
In a world where user privacy protection is paramount, Contextual Intelligence is the best alternative to find the right balance between ad personalization and data protection. DPO is a process driven by seedtag’s Contextual Intelligence, capable of analyzing more than 10,000 articles per minute, obtaining in-depth knowledge of the content and the highest level of brand safety in the market.
Next, DPO combines the knowledge of Contextual Intelligence with the analysis of the structure of the web page and the behavior patterns of the users , such as time on the page and viewing, scroll speed, screen size. , the design of the web and the length of the page and building a route that reflects the attention and navigation patterns of the users.