of change are accompanied by great leaders. People who drive their workers on the same path with teamwork and motivation. As for the sales leaders, they have focused on reassessing their technology and personnel needs. In Malta B2B List figures, the study shows that 77% of sales professionals in Spain affirm that their digital transformation has accelerated to a greater extent since 2019.
Few are those who expected this radical change in the situation when they closed budgets at the beginning of the fiscal year. Although some sales managers in Spain admit that they are not fully prepared, the truth is that 70% feel that their organizations are capable of improving employee skills, while 76% add this improvement to the technological field.
What announcements has COVID-19 fixed us the most in our memory? With the Covid-19 pandemic came new consumer habits on the part of citizens, as well as new ways of telling stories through advertising : the ads began to launch different messages, coupled with a reality that no Malta Business Email Database one expected . Hundreds of brands turned their marketing campaigns around, and for months we’ve been seeing different ways to get into and into homes.
But have all the ads worked during the pandemic? The truth is that no. The advertising of the automobile sector and insurance companies are consolidated as the ones that have remained the most in the minds of Spanish consumers during this 2020 pandemic. These are data from the ‘Digital Consumer Survey 2020’ prepared by Nielsen Media in collaboration with Dynata.