If you’re wondering why after successfully converting a prospect or acquiring a new customer, you’re having a hard time getting them to repeat a purchase or maintain interest in your brand, then you need to boost your retention strategy now.
Today, people and companies Sweden Phone Number List have infinite options at their disposal, and with the exception that you are the only company in a specific sector, your customers will always compare prices, or your competition will naturally target them with procurement techniques. aggressive.
The above makes it clear that a monthly newsletter or an invoice is no longer enough to achieve customer loyalty. For this reason, Sendinblue , the comprehensive digital marketing platform , has created a , Usa B2B List as a key tool to support your efforts to retain satisfied customers and reduce customer churn. .
Acquisition vs. Retention: Which one to focus on?
Every company always has two battles to fight: achieve conversions to have new customers and retain existing ones until they are loyal. While many companies today focus most of their efforts on customer acquisition in order to drive growth to make their business viable, acquisition is an initial part of the job. After this, efforts should be focused on keeping customers. In addition, retention campaigns are less expensive and have a higher return on investment (ROI) since they lower the cost of acquisition by reducing losses related to customer churn.
How to achieve an effective strategy to retain customers
With this guide, you will learn how to plan your retention strategy based on the loyalty opportunities you can identify throughout the customer lifecycle, going beyond transactional touch points.
Product innovation, discounts and excellent service are essential for retention, and email marketing is the most efficient channel to communicate these initiatives to your current customers. With this, you can achieve an effective retention strategy, which will help you create an emotional attachment to the brand, and therefore a solid and lasting relationship with customers.
Here are 3 fundamental actions that you should take into account when planning your retention strategy and that you will be able to see in detail in the ebook:
- Learn to measure your churn, retention rate and Customer Lifetime Value (CLV)
It is important to know the basics of retention and how to track results. The most important thing is the return on investment, as it is what determines if the retention is worth it.
- Learn to analyze and recognize valuable customers
Defining people and including their interests, work concerns, needs and the functionalities that can attract you along with the CLV, is key to understanding whether it is worth retaining a client or not.
- Choose the right communications for you
With different industries and audiences, different communications and retention activities are required . These depend on the retention opportunities that have been identified in the customer journey.
If you are reading this, you are probably already considering retention as a great opportunity to grow your business in a more sustainable and secure way for the future. Download today and learn about the great opportunities retention has to offer and start growing your business today.