seek simple and natural pleasure, are pushing the limits and reinventing retirement by breaking pre-set limits and living life to the fullest.
Generational conflict The younger generations hold the boomers responsible for the current problems of society. Young people blame boomers for issues like german phonenumbers climate change, wealth inequality and political events . Regarding this last issue, in Spain, the percentage of boomers who vote on political issues is higher than young people, which is why these age-related stereotypes are created.
The relationship between boomers and work
Good health, combined with the prospect of encouraging longer retirements , is inducing many boomers to stay in the workplace longer than previous generations.
They are digital Boomers are making the digital world work for them. 8 4% of people over 65 years of age worldwide think that the Internet is essential in their life , even if they continue to trust traditional media more. In Spain, activity on the Internet consists mainly of: searching for information (61%), entertainment (50%) and consumption (41%).
Interested in health-related technology
The increase in the aging process is related to health and wellness technology . This will be the first generation to incorporate this technology into their “golden years” to be independent for longer.
The desire to consume Germany Phone Number Database Recommendations, customer service, and pricing guide boomers in their buying decision process , but their loyalty can be fragile due to a taste for shopping at different brand stores. Consumers age 50 and older account for more than half of all US spending, the study notes .
Mediamonks and Publicis gobble up Mondelez’s global account for content production The American multinational food company Mondelez International continues with the consolidation of its relationships with agencies that began two years ago. After the media and creativity, it is now the turn of content production. In this area of activity, the parent company of brands such as Oreo, Philadelphia and Milka will work hand in hand with two partners on a global scale: Mediamonks (belonging to Martin Sorrell’s S4 Capital conglomerate) and Publicis.