but not in all areas. For example, in the part of research, strategy, creativity, site development and technological implementation, the expertise of the agencies will continue to be used.
Okay, but isn’t the australia phone number pandemic and its effects on advertising investment, in addition to technological advances, going to make agencies change or disappear as well?
It is clear that all elements will have an impact on the income statement of all agencies and that some will not survive, but for those that do, what they will have to do is reconvert.
The sector is run by large brands that want to operate in all markets and will continue to resort to large multinational agencies, which are unlikely to disappear, although it will cost them more to carry out this conversion.
It is true that small agencies can take advantage of their agility to take on changes more quickly, but it will take them more to reach maturity and continue to adapt to the market. A clear example has been the emergence of social media agencies , which ten years ago emerged by the dozen and today many of them have disappeared. We are seeing the same with the RTB agencies.
It can be said that Australia Phone Number Database global campaigns can already be carried out from anywhere in the world, but another thing is that it makes sense to do them, because local knowledge will continue to be needed on legal issues, logistics, as well as local uses and customs.