in advertising”, JM Parra (IAB) To speak of Juan Manuel Parra is to speak of one of the greatest professionals in programmatic advertising in Spain, backed by his more than 1,500 campaigns from 70 major brands that have impacted 700 million people around the world. We’re also talking about a visionary who captures market trends and has the agility to successfully implement them for clients who need relevant results.
As President of the how do i find a phone number in australia Programmatic Advertising Commission of the IAB , Juan Manuel has promoted a series of initiatives that have helped to increase the knowledge and understanding of programmatic in the Spanish market.
Juan Manuel Parra is immersed in several innovative projects that combine his passion for advertising together with the most advanced technology, in addition to having time to reflect on the impact of digital on human beings and their environment, positioning himself as a digital ethologist at that must be taken into account to analyze the present and take a look at the future. We inquire about this and many other things in this interview.
As an expert in programmatic advertising, what do you think is your future?
The programmatic has come to become the connection point for all the different agents that work throughout a campaign and should tend to disappear as we know it now. That is to say, in the future it will not be possible to understand a service on TV, radio, press and online without Australia Phone Number Database the programmatic one, so its integration will be so natural and transparent that it will not be something independent, but a basic part of any advertising campaign.
Programmatic advertising has become the connection point for the different agents working on a campaign
And what will happen to those companies and media that cannot integrate their processes digitally?