galaxies and, even when marketers are in the power of customer feedback, it is very difficult to turn that feedback into substantive changes in the product.
As if that were not enough, many products are practically indistinguishable from each other, which makes their promotion an almost impossible mission. In this case, the one who really takes the reins of the promotion is Morocco Phone Number List the USP (Unique Selling Proposition) of the product, which is not defined in any case by the marketing department but by the product department (and from which many brands that browse adrift in the ocean of uniformity).
Marketers are no longer in command of the 4 Ps of marketing
In short, most marketing departments today do not have any power over the point of sale, which is ultimately defined by the sales department so that the products are as accessible as possible to the end customer.
Nor do marketers have Morocco Phone Number Database the last word on the price, which is in charge of dictating the market (or failing that, the finance department).
Marketing departments are not in control of the product either, where the product and R&D departments are really in control, Fou says.
And even the area where marketers potentially have the most impact capacity (promotion) is not totally at their mercy because of the constant and incessant flow of information that reaches the consumer through the Internet.
It should be noted, however, that DTC (direct-to-consumer) marks are the exception to the norm in all of the above. And they are because they are not chained to the departmental silos of traditional companies, they master customer feedback to perfection and use it to influence price and ultimately product as well.
In search of new rules without necessarily shooting the old 4 Ps of marketing in the neck
Given the verification of the moth-eaten of the 4 Ps of marketing, it seems clear that marketers would do well to entrust themselves to new batch rules for the proper performance of their work such as caution when collecting personal information from the client, building a relationship based on trust with the client, accompanying the client in the different phases of their «customer journey» or letting the client be the one who, overflowing with satisfaction and convinced that the value of the product they receive far exceeds its price, Be in charge of brand promotional efforts. However, there are sadly no rules that serve brands of all stripes and stripes in the eternally shifting sands of marketing.