After 2020 is ending, the increase in traffic in online commerce as a result of the pandemic and changes in user purchasing preferences has caused audience profiles to vary , and with it consumer preferences.
Infinia , thanks to its Brazil Phone Number List leading technology platform in knowledge of omnichannel audiences, has prepared a report on the categories that will grow the most in sales for this Christmas , where the digital sale of consumer products is expected to grow in Spain by + 21%, compared to + 13% last year.
The categories are created according to an application download analysis on users’ mobile devices , under the insertion of Infinia’s SDK technology in more than 10,000 apps.
Under the study of apps Brazil Phone Number Database such as Zara, Media Markt or Primor, and an analysis of the most searched keywords , the categories have been divided into 5 : Fashion, Technology, Toys, Perfumes and Cosmetics and Spirits, discovering the profile of each one of them, gender, age and socioeconomic level, as well as the unique users that make up each category and their percentage with respect to the total of known users in the Infinia DMP (30 million). Pacharán Zoco proposes not to miss the after-dinner meals at Christmas dinners