caused by the coronavirus crisis and after all that people around the globe have suffered this year, facing situations that were previously unthinkable, it can be difficult to let yourself be carried away by the Christmas spirit .
The “You Better Not Panama B2B Contact List Pout” spot by the Meijer supermarket chain echoes precisely this reality. In the piece we see a couple with their two daughters placing the Christmas tree decorations. The silence that invades the living room of his house is only interrupted by the complaints of his eldest daughter, whose speech focuses only on everything “that is wrong” and that this 2020 has left in its wake.
However, the company and the agency The Distillery Project manage to turn this situation around. When her sister flees to her room infected by her sadness, the protagonist of Meijer’s advertisement, encouraged by her parents, decides to encourage the little girl by singing the mythical song “Santa Claus is coming to town” until she finally achieves her goal.
The campaign, directed by Noam Murro, ends with a powerful claim: “Believe” (Believe), and reminds that Christmas is coming.
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“This ad is about Panama Email Database empathy and hope ; we are not at our best when we pout, although it is a totally legitimate reaction to everything that has happened this year, “says John Condon, founder and creative director of the agency, in statements collected by Adweek. Two campaigns that push the political agenda at the highest level Creative and strategic thinking to build a better society, these are the two new campaigns that Ridley Scott Creative Group Amsterdam has just launched: