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MKTG Spain obtains a bronze in the BEA World awards for Coca-Cola

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MKTG Spain obtains a bronze in the BEA World awards for Coca-Cola

Christmas House a global experience agency belonging to the dentsu group, has obtained a bronze in the BEA World awards, the most prestigious awards worldwide in the events sector , for Coca-Cola Christmas House , a project carried out together with Carat .

In this way, MKTG Spain UK Phone Number Database List becomes one of the two Spanish agencies awarded in this edition , among the almost 200 applications submitted. The awards, which recognize the excellence of the international events sector, were presented yesterday at an online event.

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Coca-Cola Christmas House has been awarded bronze in the Owner format category . This project, after 5 editions, has become the Christmas event par excellence in Madrid, being one of the most demanded activities  UK Phone Number Database  on those dates for the family audience and registering growing success every year. A 100% immersive event with free access for all, in which Coca-Cola brings the magic of Christmas to life by transmitting the brand’s values related to this time of year such as family, happiness and celebration in a fun and fun way.

cheerful. Visitors take a 40-minute tour through the Coca-Cola Christmas House,set up in an open space of 700 m2 and with an ad hoc decoration that is renewed every year, guided by an original story in the style of a micro theater with 42 actors and with Christmas as the common thread. For 19 days more than 24,500 people enjoyed this experience at Christmas 2019, since 2015 this project has registered more than 130,000 visitors.

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