Faster than real time Siri, Google Assistant, Alexa and Cortana, will no longer only answer our questions, but will anticipate our needs. As marketers, we will take the possibility of making the most of our real-time data very seriously, creating ever more ingenious functionalities. Before we even know it, we’ll start trying to anticipate user and customer needs, through bots , chat apps, virtual assistants, and much more.
Yes, you have heard united kingdom phone many times about the power of technologies such as QR codes, NFC tags, augmented reality (AR), audio fingerprints or image recognition, but who really uses them? Aren’t QR codes dead? Well, not yet. Beyond the massive use in countries like China, Japan or South Korea, 18%, 21% and 23% of online consumers in the United States, Spain and Italy, respectively, have scanned QR codes in a store to obtain additional information .
AR has been around for some time, but the success of Pokemon Go, and its tens of millions of active players, demonstrated the power of linking the digital and physical worlds through mobile technologies. Fintech companies UK Phone Number Database mobilize Making a money transfer, taking a small loan, buying shares on the Stock Market and many more activities that previously required approaching the bank, today they are done from a smartphone . Technological solutions aimed at the world of finance, also known as Fintech, in 2017 will become a serious alternative to traditional banking, gaining a lot of ground. These companies understood very well that the growth of mobile device users at double-digit rates in Latin America is a great opportunity and that is why they invested heavily in mobile.
Why are traditional stores losing their customers and buyers? One of the key issues in recent times has been the internet boom and the impact it has had on consumers’ habits and habits. The Internet has meant that now people are connected all the time and that a new scenario has been created in which brands and sellers have to play with new weapons. Because, as the internet has become more and more popular and as it has conquered more and more scenarios, it has also reached more and more new business areas and has impacted on many more elements. Year after year, the internet has been getting into our day to day. And year after year it has become a more and more powerful scenario in terms of consumption.
For this reason, physical stores have begun to see how consumer habits change and how the situation changes. Things are no longer the way they have always been and consumers have started to use other scenarios to make their purchases. What has been happening in the different Christmas campaigns in recent years serves very well to illustrate how the tables have turned and how consumption patterns have begun to change.