agreement has been signed, it would be necessary to monitor and accompany the sponsor in the process of implementing the sponsorship. As in other events and sponsorship initiatives, professionalized management of the sports sponsorship implementation process is essential for the satisfaction of all parties to be positive.
It should not be australia phone directory search by number forgotten that this typology of events and initiatives of general interest compete, in fact, with sponsorship programs for leagues, clubs, events, federations, athletes, etc. that, for the most part, are presented in a very professionalized way, both in their conceptualization and in the implementation phase.
Homogeneous operating manuals
Both in the spirit and, especially, in the forms, details and specific requirements to be fulfilled, in order to reduce the uncertainty in the interpretation of the regulatory texts and, consequently, facilitate the interest of companies in these initiatives.
«In short, a new Law on Sponsorship and Patronage is necessary, in order to update and adapt the current one, which dates from 2002, to new times and new needs. And in this new legislation it is necessary that sponsorship, in relation to to the events and initiatives of special interest in a concrete way, it is faced not only from the fiscal point of view but, also, from the purely marketinian perspective, adding value to the sponsoring companies so that they value what the programs that they include tax incentives, of general interest, “conclude the statement .
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