marketing manager FNAC “None of us thought what would happen in the 202o”, The growth of online, for example, that barrier has already fallen. Responsible consumption will also be of tremendous importance : second hand, buying less but better, repairability of the products … In addition to the experience at the points of sale, which will be a 360 experience. Brands have learned that they have to connect with the consumer and in the moment they are passing.
For its part, Cabanas wanted to bring out its particular crystal ball by ensuring that in the list of all china mobiles future, in about 10 years, both brands and consumers «are going to be more humanistic, we are going to be more aware and have more feet on the ground. . In addition to being more systemic, knowing that we belong to a society.
The human part of relationships is going to be very important despite the undeniable advance of technologies such as Artificial Intelligence ». In this sense, Nueno wanted to end the round table with the following statement: “We will be totally in a technological world and led by it.” “We will be together again”: Banco Santander’s emotional campaign to promote its One Iberia Plus account A few weeks ago,
the new alliance between Banco Santander and the airline Iberia was announced through the new Santander One Iberia Plus account . This plan China Phone Number Database combines the advantages of financial services with exclusive offers, avios and rewards to be able to travel and fly. To promote this new product and from the perspective of encouraging air travel as soon as the health crisis allows it, Banco Santander has launched an emotional national campaign in the hands of El Laboratorio .
The main piece is a 30-second audiovisual spot , conceived by El Laboratorio and produced by The Production Club with Luis Germanó as director. The main concept, “We will be together again” , focuses on the impediments that Covid-19 has brought to be able to reunite with our loved ones, explore and discover or feel free. A succession of images that evoke an adventurous spirit follow each other to the rhythm of a melody with rhymes and rap tone; music created for the occasion by Jaime Nieto and Pablo Parser.