that will allow you to personalize (even more) advertising. This will be able to recognize the objects that users have posted on their social profile and subsequently show ads based on that object. For example, if you are having a coffee in the center of Madrid and you post a photo of that great moment on Snapchat, you will soon be receiving offers related to coffee products.
Chatbots They are the sensation of the year that is about to end, but they will become a used and widespread reality in the next twelve months. Customers will be able to communicate with their brands at any time and receive answers to their questions. Companies like Slack, Telegram or Facebook Messenger already use a virtual assistant based on artificial intelligence. It is true that the bots have caused a problem and the developers will have to work to make the conversations more natural and more adaptive to human requests.
Instagram Ads vs. Facebook Ads Instagram’s ad platform has long surpassed Twitter’s in ad spend. The logical thing is that the next challenge is to overcome residential phone listing uk Facebook Ads. Mark Zuckerberg’s strategy is not to see his two social networks compete with each other, but to encourage the investment of advertisers to be equitable between Facebook and Intagram, creating combined campaigns and that they positively feed each other, improving the return on investment.
Virtual Social Networks The social media themselves are nothing new, but with the advent of virtual reality they will have a real evolution towards something that looks more like science fiction than reality right now. Virtual social networks promise a much more personal UK Phone Number Database experience between members, even without being close, since through virtual reality viewers they allow you to see a representation of other people and interact directly with them. Examples are Vtime and AltspaceVR. There are already devices that allow you this type of interaction, such as the Lenovo Phab2 Pro, which has a camera system with a 3D sensor for depth of field that explores the world around you and recreates it.
Creation of a content strategy in real time Until recently the contents of a brand were decided long in advance. With a forecast of weeks and even months. But many content marketing experts have found that this way of proceeding every day makes less sense in a digital environment, where changes and information emerge a few days in advance at most.