In these times, the consumer has at his disposal such a wide range of points of sale to buy the same product and can choose between so many virtually identical products that the price of the product is no longer set by the marketing Namibia Phone Number List department but by the market itself.
(the actor convincing the consumer to buy) is still in full force today.
They forget, however, that today the consumer has constant and instant access to information about the products that they are about to throw in the shopping cart.
And the ads that consumers come across on almost every corner on the internet are systematically ignored, Fou adds.
After being confronted with Namibia Phone Number Database an advertisement (either online or offline) the consumer does not rush to buy it at the point of sale. What you do is actively seek more information to complete your purchase decision.
Armed to the teeth with the (incessant) information that the network of networks puts in their hands, the consumer cares little or nothing about the promotional messages of the brands. And it only remains to encourage him to complete stages in his ” customer journey” (and little else) because it is he who, after all, has the upper hand.
60 years ago, marketers were the owners and masters of the product, but today they have absolutely negligible influence on it.
Marketers are delivered the final product and are provided with instructions to market it properly and make it reach the eyes of their target in the most relevant channels.