logo and brand, comparing Hyatt hotels with Nike. “The brand is the set of promises and expectations,” he said. “If Hyatt launched a line of sneakers we would not know how they could be, but Nike opens a hotel if I could imagine it,” he explained, highlighting the brand built by Nike . In addition, he has raised a crucial question that all professionals must ask themselves: «What would you do if you knew if you were going to fail? Would it be worth doing?
Leadership, creativity uk mobile number and learning Seth Godin hasn’t forgotten about creativity, either. ‘Work has changed. Your job is not the set of keys you press every day, nor the repetitive tasks you perform. Your job is to solve interesting problems,
do things that haven’t been done yet. We don’t do things, we make decisions and we make a difference, “he said. Hence the difference between leadership and management. “Leadership is something voluntary, and if you ask someone to do something it is called management. Leadership requires a totally different mindset.
“ We have to see how to bring creative practice to everything we do . All marketers are creators and we have to be able to do all the work in a humane way “, he pointed out during his presentation. In this way, professionals can suffer from the impostor syndrome: «Of course you are going to feel like an impostor, because you are, you are writing a future that has not yet happened. But that act of being a creator is also an act of being an impostor «.
“Good taste is knowing what customers want before they know it”
On the other hand, he has UK Phone Number Database made a simile between juggling and the work of marketers. “When they learn to juggle, they all jump in to catch the ball because they think it’s the most important thing,” explained Godin, who has taught thousands of people to juggle. When they get frustrated, he offers to help them and encourages them to catch just one ball.