not suffered a great impact on their income but who, even so, are cautious and watch much more what they spend now.
– “ Bubble ” households ( 20%) constitute the third type.
We could say that uk mobile number directory they are the most neutral profile. In short, they are those who have not noticed the crisis and who are not aware of that euro up or down.
– Lastly, households “ without caution ” would be that minority of “unconscious” that, despite being economically affected, do not adopt measures to control their expenses.
According to Nielsen, “overall it has diminished the confidence to consume, which went from 90 points in the first quarter of the year to 62 points in the second.”
The care of health and our environment
To this greater UK Phone Number Database concern for consumption must be added two equally relevant trends: greater concern for health and the environment . According to company data, 60% of Spaniards spend more on healthy eating than before the start of the crisis. In addition, a similar volume of the population uses online tools to search for product information.
On the other hand, health concern has increased by about 30 points, standing at 50%; and awareness of sustainable consumption is already 53% . In short, we are talking about a new consumer profile that sees beyond the product and seeks values and benefits.
Home as a refuge
All these changes are popularizing “ cocooning ”, a trend that refers to the use of the home as a fortress . With this comes the boom in searches for domestic leisure, which, in turn, has boosted related sectors: products for baking and cooking (for example, sales of flour have grown by 48%) or the boom in streaming services.