Other viral campaigns Of course, Nike has not been the only campaign that has managed to connect – for better or for worse – with the masses in recent times. Either by the tone they choose or by the references they use, there are campaigns that have a greater impact than others, there is no doubt about that!
is that linked to online Uruguay Phone Number List casinos. Precisely because of the boom in the promotion of these types of establishments, websites that compare and prepare opinions and reviews about this industry are emerging like mushrooms. These websites capture the attention of the most informed players and those who want to be informed. For example, Spanish fans can access a list of reliable online casinos at Casino Professor, where it is possible to see a wide variety of casino websites that operate legally in our country.
McDonalds, the king of marketing
Nor can we ignore the media campaign of the McDonald’s hamburger chain, which last year launched its initiative “Flash Stories by McCafé” in France , with which it invited its customers to discover a variety of digital Uruguay Phone Number Database content – related to sports, fashion, culture, news or gaming- through their mugs using QR codes.
It seems clear that there is no more effective way to promote a brand than through a publicity bomb that everyone talks about. Over time, the public may end up forgetting about the advertised product, but it is better to be on everyone’s lips than to invest in a campaign that everyone ignores, right?
Many consumers see in the marketing that revolves around Gay Pride “posture” outright
June is the month of Gay Pride and taking advantage of such an important anniversary, many brands proudly raise the rainbow flag of the LGBT community, but do they really do it out of conviction or simply and solely to get closer to the sun more than it warms (and shield their values behind a mask? )? According to a recent study carried out in the United States by the market research company YouGov, 51% of consumers confess their predisposition to view marketing that hangs on the Gay Pride arm as a mere marketing ploy and not so much as a mirror (100% reliable) of the values that the brand behind.
Whether brands break (or not) a spear for the gay community is by no means a trivial matter in the eyes of consumers, although it is not 100% decisive in their purchasing decisions . 24% of consumers are more likely to become customers of a company if it displays “LGBT-friendly” values . On the contrary, 18% of consumers show a lower inclination to metamorphose into customers of a brand that unequivocally seeks their support for the gay community, and 44% say that this issue is completely indifferent to them when posing their eyes (or avert them failing that) from a particular company.