, without a doubt, small businesses and physical stores that have seen how mobility restrictions and mandatory quarantines forced them to close forever. Many places around the planet have been left deserted and cities have become ‘graveyards’ of empty shops.
For this reason, the Finnish telecommunications and ICT company Telia Finland has turned these empty commercial spaces into large windows of small businesses hit by the pandemic . The streets of Helsinki are witnesses to this project where businesses most in need have an outdoor advertising space to encourage consumers to make small purchases for Christmas.
From the beginning of December until Christmas, Telia Finland shows dozens of small businesses in these venues that will also be part of the company’s Christmas catalog that will be distributed to one million homes. This campaign has been created by the hand of the advertising agency TBWA \ Helsinki.
pandemic shops “Small businesses are the lifeblood of our cities and Telia is committed to preserving them for the long term. With the holiday ad campaign, we can give small businesses vital visibility for moderate media investment .