sales in relation to the volume of messages sent), the total gross profitability and average purchase ticket (average cost per customer)”, when considering the variables , allowing to estimate the profitability of a marketing telephone numbers campaign and its cost, the difference being the profit.
SMS Marketing is not dead, it is a channel revitalized with Black Friday
The SMS offers a delivery rate of 98%, which allows companies to launch their communications and not let their message fall on deaf ears. It is also a short and direct message, easy to understand and close, and it is less saturated than WhatsApp or Facebook and does not require an internet connection.
“It is also a channel that users no longer use to communicate with each other, but is only used for communications between companies and users,” says Moreno , who puts the global pandemic situation in context, which at the same time makes it essential digital migration of companies and places SMS as an active part of these strategies to boost online points of sale and help companies survive in times of crisis. From Instasent they are convinced of the results provided by SMS and the need for companies to push their sales on Black Friday will lead to one of the best Black Friday for the sector, so the forecasts are optimistic .
“We would say that in the digital environment in which we find ourselves, the comparison USA B2B List with guerrilla marketing would be those Hacks or tactics that brands use to increase their sales. In this scenario or the SMS has a great place , for example: there are brands that work with us that, when a customer visits their website and does not complete the purchase,