Ludi García, Managing Director of Hotwire: “ and brands to connect with the new consumer, the new employee and the stakeholders , in general, of the new economy at a time of change where innovation is key to achieve the USA B2B List transformation of the world. But when we talk about innovation we are not only referring to technology, but also to processes and people, who are the true protagonists of the change in which we live. Our new value proposition responds to these changes and how innovation is helping us to overcome the challenges that we face on a daily basis ”.
This new value proposition responds to the moment in which today’s society finds itself , what the evangelist in innovation, Brian Solís, has come to call the novel economy: “We live in a world of panic, fear, confusion and disorder. We live in a time when there are no manuals or previous experience in this world full of disruptions. We have the opportunity to be what we want to be, to define our future. Here is the real opportunity. Only those that are relevant to society will remain ”.
The communication consultancy of the novel economy
In this sense, Hotwire has positioned itself as the communication consultancy for brands and companies in the novel economy , such as Zoom, the platform that has revolutionized communications at work; Klarna, the first European fintech, or Wallapop, the leading platform in the USA Business Email Database circular economy. In addition, the consultancy is accompanying other companies on this path towards innovation in various sectors such as fintech and insurtech, healthtech or cleantech.
This year, in addition, Hotwire has celebrated 20 years since its founding and 15 years since its arrival in the Spanish market . During this time, the consulting firm has positioned itself among the top 20 firms by turnover in Spain and has exceeded 30 employees. The headquarters in Spain are joined by 10 of its own offices in San Francisco, New York, Minneapolis, London, Frankfurt, Milan, Munich, Paris, Sydney and Melbourne, and it offers service in more than 35 countries thanks to its network of partners and affiliates.