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Outbrain Launches Content Coalition to Drive Audience Sharing Between Publishers

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Outbrain Launches Content Coalition to Drive Audience Sharing Between Publishers

the world’s leading content recommendation platform on the open web, today announced the launch of the Content Coalition , an initiative that invites Belarus Phone Number List publishers to form audience exchange networks with other publishers to diversify their referral sources of audience. 

Following its launch in Australia and New Zealand, it is now available throughout Europe. The initiative will allow Coalition members to increase their audience through a new channel using Outbrain’s Smartfeed technology to exchange links for free. 

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The Content Coalition comes at a time when many publishers around the world are looking to diversify their networks of discovery and refererrals after the  when, in February, Facebook deactivated the exchange of links from news for a week. 

“The events of recent  Usa B2B List  weeks in Australia and Facebook’s move to block news content has once again demonstrated why publishers need to diversify ways to grow their audience, ” says Stephanie Himoff, Global VP Supply Partnerships at Outbrain . “Creating the Content Coalition enables publishers to build brand loyalty while reducing dependency on search engines and social media.” 

In addition, the ability to share content creates a more enriching and relevant discovery experience for audiences , improving the user experience and eliminating the need to consume news on different platforms.

Yaron Galai, Founder and Co-CEO of Outbrain, notes : “Users have shown that they prefer to consume news in an environment that combines multiple content sources with diverse points of view.” 

“ Our recommendation system has the most extensive and reliable index of news content in the world . Gather the publisher s to create Content Coalition and improve the user experience is in line with our mission to promote the best feed of recommendations for the user, wherever you are , “he adds. 

This solution allows publishers to have full control over the websites with which they share links and makes it easier for them to establish audience exchange rules and policies around the type of recommended content. 

Sharing will be facilitated using Outbrain’s Smartfeed ™, a platform that uses AI to recommend appropriate content to the reader. This recommendation creates a more direct link to audiences for publishers , while giving them access to new audience groups. 

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