In running a business, the need for marketing is one of the main needs to increase sales. One of the marketing techniques that can be done is digital marketing. In digital marketing itself, there are various strategies that we can apply, for example, paid marketing. In this article, we will discuss about this problem.
Definition
Paid marketing or what we know as paid marketing means all strategies related to a brand that target potential customers based on their interests, intentions, or previous interactions with the brand .
Paid marketing may
Use one or more digital channels, including search engine results pages (SERPs), social media platforms, and websites. In addition to the display ads you might see on SERPs and web pages, paid marketing can also take the form of sponsored social posts and guest blogs.
The concept of paid marketing maybe we can say as the concept of using ads or ads on a certain platform. If organic marketing focuses more on consistency of content to get the best results, this technique emphasizes more on the analysis of the market segmentation we want. It has Australia Accountant Email Lists the aim that the ads that we use can reach according to the market segmentation we want.
Read also the Benefits of Storytelling in Digital Marketing
Benefits of Paid Marketing
A Fact shows that 87% of retail shoppers start their search on a digital channel, regardless of whether they end up making a purchase online or in a physical store. In addition, research from Google shows that 67% of B2B purchases are influenced by digital content and advertising. Ads that match the target will maximize sales. Therefore the use of this advertisement will greatly help the business to achieve profit. Therefore advertising becomes an important element in business success.
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