Influencers are a special communication channel, they are characters like any other, who share their life, interests, creations, thoughts, places and content.
The pet industry is growing exponentially and the great responsible for this growth are the pets themselves (very helped by their owners).
During 2017, the consumption of pet food in Mexico was almost 954 thousand tons.
We have already said it before, the pet industry is growing exponentially and the great responsible for this growth is the pets themselves (very helped by their owners) and it is something that brands should observe.
Influencers are a special communication channel, they are characters like any other, who share their life, interests, creations, thoughts, places and content in general, governed by one main parameter: they have to feel authentic.
According to the Band of Insiders agency, the ideal when campaigning with any of them is that the message permeates within your content, almost imperceptibly but strongly, so that it significantly impacts each one. of their followers Armenia Phone Number List in order to achieve the objective of positioning a product or service within their purchasing considerations.
This is known as placing content in an “organic” way, a process that is sometimes hampered by forced posts, by inserting the brand in an obvious way, or simply by not making an adequate selection of influencers.
Moments that seem normal in the lives of people with pets, has a significance that has generated significant profits for various brands.
Proof of this are the hundreds or thousands of videos taken by social networks or digital platforms, which take that “routine” moment and turn them into powerful marketing or advertising instruments.
Like this puppy, who seems to be very happy that his favorite food had come home:
Or, this local shoplifter who is caught on video after stealing a package of “that very famous food”:
In the same way, there have been moments of emergency that delivered images like that of Otis, the dog that fled from Hurricane Harvey, in Texas, with everything and his food:
Consumers are increasingly interested in content that reflects their personality type and is delivered in the tone and style of their choice, according to a Reuters Plus report.
And it is that a photo or a video frame intimate moments, which generate empathy with consumers and at the same time generate engagement with brands.
An opportunity that food manufacturers have, accompanied by the awareness of people caring for domestic animals, not only in a nutritional aspect, but has led to the degree of generating an anthropomorphization of these.
During 2017, the consumption of pet food in Mexico was almost 954 thousand tons, a figure that means an increase of 6.5 percent compared to 2015, according to figures from the National Council of Balanced Food Manufacturers and the Animal Nutrition (Conafab).
At the national level, the Phone Number List of manufacturers in this segment exceeds 100 companies, thus generating a market, which according to the latest data available (2015), has a value of 34 thousand 400 million pesos.