The ad, with humor, though its undertone is actually quite serious . With the spot, christened “The Small Things”, SodaStream tries to give the right tone to the upcoming Christmas festivities, which will be weighed down this year by many restrictions.
“It’s a campaign residential phone listing uk that revolves around what’s really important in life,” explains Karin Schifter Maor, SodaStream Global CMO. “Our brand is the epitome of the small changes that we can all implement to reduce single-use plastics. And Snoop Doog is the perfect ambassador to get our message across in the funniest way possible to the viewer, “he adds.
If you do not see the embedded video correctly, click here
Jake Szymanski, the director of the ad, gives just the right amount of humor to a story that bears the signature of freelance creative Alon Seifert and that reaches all its splendor with the surreal images displayed in the spot (in which the good old Snoop Dogg is step into the shoes of his own children and talk to a sea turtle)
In its new Christmas ad, SodaStream also reinforces the positive impact of its brand (which manufactures devices to prepare homemade soft drinks) on the environment by reducing single-use plastics . “Small bubbles, big impact” is the motto of his latest spot.
On the other hand, having Snoop Dogg star in SodaStream’s new Christmas campaign hasn’t really cost the famous Israeli brand too much. Not surprisingly, the rapper is a SodaStream user, so selling the benefits of the UK Phone Number Database brand in front of the camera has actually been quite natural for him. 5 strategies to professionally reinvent yourself in times of uncertainty In times of uncertainty we tend to put off any change and hold on like a burning nail to the status quo .