It leads the Red Bull ranking , which has been betting on content marketing for years to communicate the ‘powers’ of its product, associating itself with strong Germany Phone Number List emotions through a positioning focused on sports and activities that require great ‘energy’. On YouTube they have a channel focused on their event “Batalla de Los Gallos”, an improvised rap competition.
Channels produced by toy companies such as IMC Toys (Kitoons), Famosa (Mundo Pinypon and The Bellies Babies) or Mattel (Barbie); and those associated Germany Phone Number Database with companies in the video game sector such as PlayStation, Ubisoft, Nintendo , Epic Games (Fortnite) or EA Sports; They are the great references on this platform because their target is completely digital and, if they want to reach them, they must do so through YouTube.
But we also find telecommunications companies like Vodafone ; beauty brands like Maybelline and L’Oréal ; food like Nestlé ; finance such as BBVA and the retail sector such as Leroy Merlin .
Finally, in this top20 we also find brands that we are not used to seeing in the lists of large advertisers in Spain ; as is the case of the erotic products stores Platanomelón, Sexplace and Diversual ; and the sports nutrition brand Myprotein .
2btube , which has managed the channels of several brands in that ranking and among its most outstanding success stories is that of the PlayStation Spain channel, ensures that all companies could take advantage of YouTube to create communities and connect with the audience digital.
” This ranking shows that any company could develop a large community of fans and customers if it opted for a specific value content strategy for this platform,” says Fabienne Fourquet, CEO of 2btube. “This would allow them to communicate their news directly to the public and that their followers are aware of their new products, among other benefits associated with the company’s brand image and increasing its visibility in Google search results ”.
Resources for brands looking to boost their YouTube channel
With the intention that all brands that aspire to achieve a prominent position in that ranking next year, know what are the keys to success on YouTube, 2btube has published its own “YouTube Planner” . It is an ebook that explains all the steps to follow, with fillable templates so that any brand can use it and design their own content strategy. It can be downloaded for free here .
Likewise, for those companies that do not have the capacity to undertake the project themselves, this agency has recently launched TV-tube , a turnkey product that combines digital strategy, content production services and professional channel management.