Staying updated, to customer preferences on what platforms and payment methods refers is essential. According to Selligent, 37% are now more interested in buying through apps, while 32% opt for the click & collect option .
Finally, the delivery and collection service for orders is another of the most valued tools; and used by 90% of consumers.
Digital marketing: a great ally “Renewed or die”. The trends in digital marketing free number brazil and ensuring effective communication and fluid may be the two factors that determine an increase (or not) of sales.
Email marketing This type of strategy is a good starting point for your campaign. Actions such as the creation of receptive consumer lists or the association of the image of the brand in the emails can benefit the perception of the clients of our offer.
Marketing automation According to data from The 2020 Connected Consumer: Selligent Global Study , “36% of consumers unsubscribed from corporate emails in recent months; 55% of them for receiving too Belgium Phone Number Database many emails ”. Therefore, despite the fact that this tool is very useful, it is necessary to be exhaustive in its monitoring and not lose sight of the value of personalization.
The importance of a good website It’s easy for less powerful servers to become overwhelmed on such a hectic business day . This can, in the worst case scenario, cause customers to abandon our brand and go with the competition. That is why it is important to test the capabilities of our web support before Black Friday and work hard on engagement and loyalty.