Iñigo Larraya, Director of Sustainability and CSR at L’Oréal Spain, points out: «This transformation involves integrating sustainability into the different functions of the company , and making employees responsible and part Costa Rica Phone Number List of the solution to the challenges that lie ahead. It is a process that we are all building together, and led by a sustainability tribe of 40 people from different functions who dedicate part of their day to the L’Oréal For The Future agenda in Spain ».
“I am proud to be part of a company like L’Oréal that takes into account its impact on society and the environment throughout the entire value chain, from Costa-Rica Phone Number Database how raw materials are extracted or how we produce in our factories to how Marketing teams develop strategies to promote responsible consumption . That is why it is so relevant that such a variety of people are reflected in this campaign, each one of a different function that with their contribution make ‘L’Oréal for the Future’ a reality ”, says Inés Bermejo, senior product manager for the L’Oréal Paris brand.
And with all of you… EVENTS! We start from the accurate definition of Raimond Torrents, CEO of the Event Management Institute , ” An event is an act of live communication in which an organization tries to transmit a specific message to a specific audience, to provoke a response or generate an attitude” , and we delve through each of the letters that make up the word EVENT.
E for Engagement … The event generates commitment, involvement, by involving the attendees of an event with the brand that promotes it. The power of face-to-face as an opportunity to capture attention and link people with the brand.