The Royal Spanish Football Federation (RFEF) has a new corporate identity, the result of the work of , from Barcelona, and Jurassic , from Madrid. For this project, the creative agencies, which Philippines Phone Number List have established a strategic collaboration agreement, have had the participation of the design studios Coppel and Múltiple .
This change of logo and the novelties in the shields of all the national teams are just some of the pieces of a new brand architecture , which will integrate all the firms of the RFEF competitions and entities.
In addition, an exclusive typeface has been designed, LA ROJA, which will contribute to building, as stated by the agencies, a strong and current personality. In parallel, this renewal movement will be accompanied by a in the Usa B2B List entire digital ecosystem of the Royal Spanish Football Federation, from which a website will emerge that will include the contents of all the teams , competitions and entities of the RFEF.
What does the new RFEF logo intend to convey?
With this change in image, the main objective was to convey to the entire society that the organization goes far beyond the institutional sphere. For women’s football, men’s football, the National Team, beach football, futsal, non-professional football, referees or coaches, the RFEF aims to represent all football , both at a sporting and organizational level.
«With this work, the RFEF strengthens and accelerates the achievement of the new objectives defined in the first Strategic Plan of the Federation recently presented. Here and now, a new party begins, “says Antonio Gómez-Reino , director of institutional relations at the RFEF.
“We have traveled many paths to return to where it all begins,” reads the video shared by creative agencies to promote this facelift. In it you can see at the beginning a review of the different logos that the Royal Spanish Football Federation has had over the decades.