Society has always been characterized by having assigned certain roles and behaviors based on gender. Thus, the standards of masculinity, for example, do not welcome a man being sensitive and expressing his feelings. Ruffles’ new campaign in Mexico aims to end the expectations facing men in that country.
Developed by New Macho , the men’s division specialized in marketing within the Belgium Phone Number List British agency BBD Perfect Storm , ” Libera tu gusto” or “Unleash Your Flavor” tries PepsiCo, the company behind the firm.
This advertising action, which will last six months, was designed after an investigation commissioned by PepsiCo . Respondents said they have had to fight the pressure to adopt a personality that did not reflect their true values.
With the slogan “Unleash your flavor” , Ruffles conveys a message of liberation and invites all men to be confident. For this, the main advertising piece shows Fernando, a boy riding a car different from the others who does not care about what the people he meets on the road think.
In the end, she continues to ignore drive-in conventions by parking her car with her back to the Usa B2B List screen, before climbing into the back to reveal a pair of fold-down seats that attract the attention of a woman in a neighboring car. She joins him to share her Ruffles and watch the movie. The audiovisual work will be broadcast in cuts of 30, 20 and 10 seconds both on social networks and digital channels.
“We believe that we must represent equality in all parts of society, and advertising has a purpose and a role in representing these values,” said Hernan Tantardini , executive vice president and general manager of salty products for Mexico.