Sampling, impacting the consumer at home methodologies best received by the client . The door-to-door or mailbox-to-mailbox distribution of free how to buy a mobile number product samples is perceived as a very high-value advertising activity that elicits very positive consumer reactions .
According to the II Study of Direct Advertising, prepared by Geobuzón and Kantar in 2020, free samples are the advertising pieces most valued by the consumer , with 63% of the positive responses. Through sampling with free samples, brands can create a consumer experience from their mailbox , transforming a privileged place such as home into a point of contact with the brand to consider.
Being able to try a product before buying it is key for many consumers, and it is a practice that produces a positive effect on the perception of the brand. The practice of tasting, typical of consumer activation actions at the point of sale ,
is usually very well received by consumers, who say that it makes their purchase a more fun and satisfying experience. Due to the current health USA B2B List situation, this type of activation actions have been completely stopped from commercial surfaces, giving rise to other types of promotions at the point of sale focused on communication, price or other types of advantages.
Although this exceptional situation has affected tastings and demonstrations in categories such as food and beverages, home cleaning or technology, it is in sectors such as cosmetics and perfumery where we have seen a greater impact, given that both the demonstrations with promoters such as products dedicated to the function of tester have disappeared from the aisles of the point of sale.