nobody knew how to see and that is having a transcendental socio-economic impact throughout the planet. Others have defined this as a ‘ white rhinoceros ‘, something we saw coming but were not prepared for. This translates into consequences for not having been proactive.
“We hope that the world after Covid-19 is not a ‘post-black swan’ world but a ‘pre-white rhinos’. These crazy 20s can be decisive for the future of society and brands that have to anticipate, be agile and adapt to be in the chinese phone number online minds of consumers. This is how Bosco Torres, Associate Director, Strategy & Analytic at Interbrand, began his speech during the webinar ‘The Decade of Possibility. Brands that inspire the future of people and businesses’ that have organized Interbrand Madrid this morning virtually.
During the session, IESE Business School, P&G, Fnac and Estrella Galicia participated, where they analyzed the role of retail and consumer brands in this new decade. Likewise, they have wanted to reel off what is the role of brands in a troubled world, how they can reinforce the resistance China Phone Number Database of the business and generate confidence in the consumer thanks to three pillars: leadership, engagement and relevance.
The truth is that the last few months have been a period of anxiety that has pivoted between fear and hope . This dichotomy has also been reflected in companies that have toyed between canceling their plans or rethinking their strategy to be more agile. In the case of Procter & Gamble they decided to take that second route.
“We have innovation that takes 10 years to develop,” began Vanessa Prats, general director of Procter & Gamble in Spain, through a conversation with the attendees. “One of the things we are doing is open innovation . With it we create networks and we join with associations and different entities so that an innovation is not made by a single company, but we gather the knowledge of all of them to make it faster. It is one of the potential solutions to accommodate the demands of consumers who want these changes now.