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Spain represents 4% of the world esports economy, a booming

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Spain represents 4% of the world esports economy, a booming

industry with a number of users that has exceeded 15 million gamers.

Leandro Romero, among other responsibilities at Mindshare, will lead this new area after his recent appointment as director of gaming and eSports . “More than 6 out of 10 Internet users in the world play video  Azerbaijan Mobile Phone Numbers  games, especially through smartphones, consoles and PCs / laptops, spending between 1 and 2 hours a day. L to game industry represents the first choice of audiovisual entertainment in Spain where we also have the best streamers in the world. Their audiences and our clients require very specific strategies adapted to their tastes and interests, relationship with brands, time of dedication and devices, ”says Romero.


The new Mindshare unit is integrated into the INVENTION area, led by Álvaro Bermúdez de Castro , who indicates: “From this new unit we help our clients to  Azerbaijan Phone Number Database  understand the peculiarities of the“ video game ”environment and to work on strategies adapted to the environment. from the strategic, creative, contracting and measurement plan ”. Trends in digital tools for companies by 2021

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