Guide for Brands and Businesses We were recently talking about the launch of Spotify’s CANADA B2B List custom summaries of users’ audio consumption this year. Today, the platform announced a new brief aimed at the advertising industry: ” 2020 Wrapped for Advertisers . ” This virtual experience shows various insights about global listening trends based on various segments, habits and categories (“mothers”, “foodies”, “millennials”, “gamers”, …).
The summary, developed hand in hand with the digital agency Huge , includes some of the conclusions of the second annual report of trends Culture Next . In addition, there is the possibility of interacting with the content to expand information and data on specific categories and certain tips to optimize the information for advertising efforts.
Some of the most prominent insights are the following:
The unstoppable rise of podcasts.
Globally, there has been a 108% increase in total monthly active users who listened to podcasts between January and September 2020, compared to the same period in 2019. In addition, total unique podcast users for ‘News and Politics “increased by more than 140% compared to the Canadian Business Email Database previous year. The favorite podcasts of Spaniards over 35 years are:” Nobody Knows Nothing “,” Understand Your Mind “,” Meditated “,” Meditations to connect with the inner guide ” and ‘Meditation to sleep’
Relax and visual stress.
“Rest” was the # 1 trend of 2020 worldwide. On the other hand, Spotify data show that the search for entertainment by audio channels has increased due to the search for alternatives after excessive consumption of screens that have caused eye fatigue (72%).
What each type of consumer hears.
Out of Spotify’s top 50 artists, the preferred artists from the following demographics in Spain (listed in order from 1 to 5) are: – ‘ Gamers ‘: Bizarrap, Kidd Keo, Trueno, Ayax and Prok, and Natos and Waor
– ‘ Foodies ‘: El Barrio, Ayax y Prok, Estopa, Melendi y Natos y Waor
– Podcast users : LA YOUNG, Pop Smoke, Ptazeta, Wisin y KHEA
– Fitness enthusiasts : Kidd Keo, Ayax y Prok, Natos y Waor , Trueno and Rvfv
– New parents : Ñengo Flow, BTS, One Direction, El Alfa and Ariana Grande