Narrated by Tobe Nwigwe, directed by Melina Matsoukas, this film unravels a question, centered on activism: ‘You love black culture, but do you love me?’
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An idea born from the thinking heads of the Virtue Worldwide agency, dubbed ‘Flex That’, stars young black activists who “continue to take a stand against racial inequality while inspiring young people around german mobile company list the world to bravely challenge the standards, exceed limits and celebrate their identities “, says the brand in a statement as reported by AdWeek .
The activist spots have a duration of 30 seconds (music and lyrics by Flo Milli and Cordae) and have been created for the launch of a new Beats product called Flex, aimed at young consumers of Generation Z at a price of 50 American dollars.
Beats by Dr. Dre (Beats) is an industry- leading sound company founded by Dr. Dre and Jimmy Iovine in 2006. With its range of high-quality speakers, in-ear headphones, and over-ear and over-ear headphones, Beats has introduced everyone to a new generation in premium quality sound.
The continued success of the brand brings the energy, excitement and passion of the recording studio to music lovers around the world. Apple Inc. acquired Beats in July 2014. Mónica Carrillo reveals the secret of longevity in this Shiseido campaign that bets on branded content In its new campaign, the Japanese cosmetic brand Shiseido reveals the secret of longevity, and it does so thanks to the journalist Mónica Carrillo .
For this, the company has opted for branded content together with Atresmedia and the Tangoº and Ymedia agencies.
The campaign consists of a short 20-second piece and three 75-second chapters in which the protagonist focuses on three overlapping pillars of the brand: sensei, reason for being and psychodermatology .