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Suzy Deering, ex eBay, joins Ford as global CMO Suzy Deering

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Suzy Deering, ex eBay, joins Ford as global CMO Suzy Deering

is the new global chief marketing officer for Ford , which she will join early next year. The automaker’s next CMO , 51, will succeed Joy Falotica.

Deering’s appointment is unusual in the automotive industry , where people outside the automotive industry rarely reach prominent positions.

Deering has very denmark cell phone little experience in the automotive industry, but is endowed with very deep technological know-how. His professional profile clearly shows where he wants to direct his steps in the future Ford, who wants to be more customer-oriented and enter the fray with brands such as Tesla, Uber and Lyft.

Ford’s new global CMO has worked for more than five years as eBay’s chief marketing officer , having left in early September. Beyond eBay, Deering has been professionally linked to the advertising agency Moxie and the marketing departments of Home Depot and Verizon.

Suzy Deering to take over from Joy Falotico

Joy Falotico, Deering’s Denmark Phone Number Database predecessor in charge, will now be able to focus on her role as president of Lincoln Motor Company after three years at the helm of Ford’s marketing department.

In his new role, Deering will address Ford’s marketing and brand strategy modernization and nurturing young talent within the company.

Deering will simultaneously be Ford’s CMO on a global scale and also in North America , where the company concentrates approximately 70% of its sales.

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