a world leader in content recommendations for the open web, which helps people discover things they might like, has announced the launch of “ Taboola High Impact ” , a new advertising solution developed to help brands Benin Phone Number List and agencies to boost your brand recognition or brand awareness .
Amid the ongoing struggle for the attention of the user and within a fragmented ecosystem, the brands are increasingly giving priority campaigns brand awareness . Thus, 70% of them affirm to prioritize news websites as their most important channel to achieve brand recognition .
According to a well-known leading pet food brand, “Taboola High Impact has allowed us to diversify our brand awareness by reaching new audiences, but also ensuring that our channel mix works smarter by Usa B2B List appearing at various touch points throughout the customer. journey “.
After consolidating a successful performance model , Taboola now launches “Taboola High Impact”. A solution that is specifically designed to boost brand awareness campaigns . With it, advertisers can effectively reach more than 500 million daily active users on the world’s leading editorial sites through the many benefits it includes, including the following:
- Innovative formats in high-impact placements: Ads will be placed on the front page of the sites ( homepage ), in the middle of the article, as well as at the top of the Taboola Feed. And video, rich media and other formats similar to those used in social networks such as carousels and stories are included .
- Adjacency and contextual control: Ads will be inserted only alongside premium and secure editorial content and will not be surrounded by other ads on the same page. This contextual control builds on integrations with IAS, Moat by Oracle Data Cloud, and other collaborations, providing transparency and security.
- Exclusive real-time read data: For the first time, agencies and brands using “Taboola High Impact” will have access to real-time read data, based on 500 million daily active users, which until now was only available to users. editorial teams of the supports. This helps them to sustain their content strategy, better understand the interests of consumers and be able to face a future without cookies where context will matter even more.
For the supports, “Taboola High Impact” offers a series of novel advantages. Among them, new opportunities to generate income stand out. This includes access to a new list of premium advertisers , which is focused on brand awareness , allowing publishers to diversify their income through both performance and brand awareness campaigns . In addition, “Taboola High Impact” will provide them with innovative and attractive formats to help them attract their readers and improve the user experience.
According to Adam Singolda, founder and CEO of Taboola , “We have built an incredible performance business and in the last two years we have been working with our closest brands and agencies. We have heard and learned about the need to create an entirely new brand awareness offering that is secure, highly visible, impactful, and data-driven. People spend 25% of their time on the open web, dedication similar to that of social networks or search. And this opens a huge opportunity to reinvent the open web and drive the growth of agencies and brands, as well as journalism.