After the news item, Walter Jenkins Will ink will elaborate on the possible consequences if the use of Google Analytics is no longer allowed. And Nicolas Lieberman argues in his column for daring and a different mindset among marketers. They should finally take the privacy of visitors and customers more […]
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This danger arises because implicit assumptions based on profiles can lead to manipulation, whether intentional or not. Consumers can lose sight of the “world” (the rest of the offer). This trend can be exacerbat by the increasing influence of content marketing. Unfortunately, this raises the important question of which approach […]
Yet that is what often happens in online marketing now, and not just in marketing. That data results in a too one-side. Too limite profile of the customer which can. Will be use incorrectly. As mention before, abuse and manipulation are lurking. Due to such developments in the online marketing […]
Namely by optimizing texts and making your website easier to find. Do you want to learn everything about relevant search terms, smart copy writing techniques and responding to the intention of the visitor? Then the Writing Training for SEO is for you. Knowing more? At least that’s what they think. […]
Personal data is distribut by consumers themselves in so many ways. In so many ways – consciously or unconsciously, via laptop, tablet, mobile phone or their own car. Trying to prevent the dissemination of data is therefore a pointless and outdated approach. It even goes so far that consumers are […]
In his online activities, he can continue to be harass by messages in various ways based on that available data. Moreover, also be offer purely selective information. Consumers are increasingly in danger of being forc to depend on information that they are offer. His view of the world can be […]
A person has other properties such as intelligence creativity emotion feeling subjectivity own will. The like, which are often ignor. That is why typing a customer bas solely on (static) data is far too limit and dangerous. Yet that is what often happens in online marketing now, and not just […]
The way in which the government thinks to protect privacy has long been outdat online. It makes no sense to impose all kinds of requirements on whether or not data is allow to be collected. Personal data is distribut by consumers themselves in so many ways. In so many ways […]
He can no longer do anything online unless he leaves behind data that is mainly collect by the tech giants. Many websites also try to collect data from site visitors. They think they should do that by making access to their site dependent on accepting cookies. Often in a very […]
Column – How current are the “old” marketing lessons in the online world? New on Frank watching The caviar under content: how do you write a compelling customer case? [Checklist] di The chronological Instagram feed is back, isn’t it? DI Google Analytics 4: Set Conversions Based on Session Duration [with […]
Column – How current are the “old” marketing lessons in the online world? Do the marketing books need to be rewritten? New on Frank watching Google Analytics 4: Set Conversions Based on Session Duration [with Free Download] 08:00 How to get started with account based marketing [4 tips] ma Gas […]
Type of conversions: sign up community, review option, social media Focus on the entire customer journey Many companies miss opportunities by only focusing on people who are in the third phase of their customer journey, the so-called purchase phase (DO phase). By using the topic-cluster strategy, you create content for […]
Trends which trends are there that you can capitalize on? This is a potential customer’s journey from orientation to post-purchase. Which is reflect in the See Think Do Care model among others . Type of conversions: schedule an appointment, purchase a product or service CARE phase : need for incentives […]
Therefore, take your time. Come up with appropriate main topics and create X number of pillar pages for each main topic. Then research what your target group is looking for on this topic by means of an extensive keyword analysis. And categorize the search terms based on cluster topics and […]
A typical case of childish fantasy, skeptics will think. But fantasy happens to be one of the most important skills to stimulate creativity . In any case, it is advisable to regularly return to a child’s way of thinking: fantasizing, playing, trying out, trial and error. Adults lose these qualities […]
Writing, The utm parameters term and content are not reported in GA4. This means that you cannot see. Which values utm_term and utm_content have, So that you miss valuable insights. So start collecting data in Google Analytics And let this run parallel. With Universal Analytics. In this way you already […]
Excel or PDF file or to Google Sheets. Then you know for sure that you can continue to see the data from past years. It is just not possible to import this data back into Google Analytics 4, Since this is another measurement method Venezuela WhatsApp Number List. The reports […]
By consciously turning on imagination, exaggeration and association in our heads, We stimulate each other (and ourselves) to work more creatively and effectively. Moreover, This method often yields some joy. Be inspired by Vietnam WhatsApp Number List our examples. Ramon on the Chest In 2020, We came up with a […]
Creative thinking in a work environment is a challenge. Whether at home or at the office. Your to-do list or the issues of the day soon take over. Therefore: a number of practical tips to start the working day more creatively (without losing effectiveness!). Greetings from… Ramon. Are you also […]
Trends which trends are there that you can capitalize on? This is a potential customer’s journey from orientation to post-purchase, which is reflect in the See, Think, Do, Care model , among others . Each with its own customer needs. See phase looking for information about certain problems they are […]
You can add the list of potential content clusters directly to your content planning, and of course expand and change it during the campaign. Graphical representation of company, topics, pillar pages and content clusters To get a better feel for this strategy, I would like to take you along with […]
A specific sub-topic of this main topic. Which is eventually forward to the main page via internal links. All this together is call a topic cluster. Using topic clusters or a similar methodology in the right way is indispensable in a good SEO strategy. In this way you can ensure […]
In a world where everything is becoming easier and faster, people no longer take the time to scour the internet in search of answers, solutions and/or information. Being able to find valuable information in Google in no time is therefore a must these days. In order to show the information […]
personal account and review page Type of conversions: sign up community, review option, social media Focus on the entire customer journey Many companies miss opportunities by only focusing on people who are in the third phase of their customer journey, the so-called purchase phase (DO phase). By using the topic-cluster […]
Optimize the landing pages for conversion and for search engines. Do you really want to distinguish yourself from the rest and want to generate. Leads for your customers in addition to number 1 positions in Google? Then don’t forget this last step! Ultimately, the purpose of a pillar page is […]
And since the phases of the customer journey each have different customer. Can properly categorize the search terms from your keyword analysis. For instance: SEE phase for information about certain problems they are experiencing. Associated solutions Search terms related to how what when and why Type of content blogs. […]
In other words content that is often search for by your target group. A keyword analysis can therefore help you enormously. For example, note: Competitors : which content clusters have we used? Which pages bring them the most traffic? Search volumes : which keywords, synonyms and variations are most used […]